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Poll: Two‑thirds of likely unincorporated Mendocino County voters initially support a 1¢ roads sales tax
Summary
FM3 polling of ~660 likely unincorporated Mendocino County voters found initial support near 66% for a proposed 1¢, 20‑year transportation sales tax; support ranged 61–69% depending on framing and accountability provisions increased support.
A consultant presentation to the Mendocino Council of Governments reported broad initial support among likely unincorporated Mendocino County voters for a potential 1¢ sales tax to fund roads and related projects, but responses shifted when participants heard opposing arguments.
FM3 survey: methodology and topline: Lucia of FM3 told the board the firm contacted about 660 likely November 2026 voters in the unincorporated areas using a dual‑mode approach (phone and online) and set demographic quotas to match the likely electorate; the margin of error for the full sample is about 4%. The consultant reported initial support of roughly two‑thirds (66%) saying they would vote yes on the…
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