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CVB reports 5.1% uptick in innkeeper revenue; staff cites growth from third‑party rentals
Summary
Staff told the La Porte County CVB board that 2025 innkeeper‑tax revenue rose 5.1% (about $131,000) over 2024, driven largely by third‑party rentals; board also heard marketing and distribution plans including an 80,000 print run for the visitor guide.
Staff presented an overview of the bureau’s revenue and marketing performance and highlighted structural changes in the innkeeper‑tax reporting that affect trends.
Brett (staff) reported that innkeeper‑tax revenue for 2025 increased about 5.1% over 2024 — “about a $131,000 and some change” — and said much of that growth stemmed from third‑party short‑term rental units. He told the board that, after reclassifying one large third‑party payer, third‑party rentals now exceed hotel receipts in the bureau’s innkeeper collections.
Becky Greenlaw, the elected treasurer, presented the…
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