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Santa Rosa studies 'entertainment zones' for downtown pilot, with police urging measured rollout
Summary
City staff presented a study session on creating regulated outdoor alcohol 'entertainment zones' in downtown Santa Rosa under Senate Bill 969; staff and council favored a pilot approach while police warned of enforcement limits and urged interdepartmental coordination.
City staff outlined a proposal to create designated "entertainment zones" in downtown Santa Rosa intended to boost nightlife and capture sales currently leaving the city.
Sitchen Bisla, a city staff member presenting the study session, said the proposal responds to the city's Strategic Economic Development Plan and to a consultant analysis that found residents spend substantial dollars outside Santa Rosa. She cited Senate Bill 969, which took effect Jan. 1, 2025, as the state authorization that allows local jurisdictions to permit outdoor alcohol consumption in defined zones under a local ordinance and an accompanying management plan.
The proposal described three potential downtown footprints — the Courthouse…
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