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Host committee outlines Super Bowl 2026 small-business and workforce programs

San Francisco Small Business Commission · January 26, 2026
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

The Bay Area Host Committee told the commission about workforce and supplier programs for Super Bowl 60 and the World Cup, including Bridge to Work, the Source training program (1,000+ applicants) and a planned local-supplier marketplace; the supplier tool is still in development.

Adam Lewis, director of community impact for the Bay Area Host Committee, briefed the commission on programs intended to connect local small businesses and workers to Super Bowl 60 and FIFA World Cup activities in 2026.

Lewis described three impact pillars: environmental resilience, workforce and economic development, and youth access to sport. He said the host…

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