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Tourism commission approves FY27 sales and marketing plan with modest KPI and budget tweaks
Summary
Discover Flagstaff’s tourism commission approved the FY27 sales and marketing plan after amending the visitor‑center length‑of‑stay KPI from 2.2 to 2.3 days, reallocating $35,000 from the film budget to earned media, and approving a one‑time $8,000 local promotion line.
The Discover Flagstaff Tourism Commission voted unanimously to approve the fiscal year 2027 sales and marketing plan after three targeted amendments to staff recommendations.
Commissioners agreed to lower the aspirational visitor‑center average length‑of‑stay target from the plan’s earlier draft (which presented a higher target) to 2.3 days, a small increase from the current 2.2 days. During discussion a commissioner characterized the larger increase in the…
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