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Survey shows local microbusinesses squeezed; city and partners relaunch 'Choose Humboldt' and expand Friday Night Market

Eureka City Council · June 18, 2025
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Summary

A countywide business survey presented to the council found most local firms are microbusinesses with tight margins; organizers announced a relaunch of the regional Choose Humboldt shop‑local campaign and said Friday Night Market drew roughly 7,300 visitors to Old Town on the first night measured.

Eureka — City economic staff and local business groups presented results of an economic vitality survey that underscores the small scale of many Eureka area firms and the challenges they face.

Nancy Olsen, CEO of the Greater Eureka Chamber of Commerce, and partners from Eureka Main Street reported that of the 169 respondents in the Eureka dataset, a large share are microbusinesses (nearly 80% report 10 or fewer employees) and about half have annual gross revenue under $300,000; a notable subset (43 respondents) reported annual revenue…

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