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Labor, privacy and consumer advocates back ban on surveillance-based grocery pricing; retailers urge narrower definition
Summary
SB 6312 would prohibit surveillance-based price discrimination and institute a moratorium on ESL systems capable of enabling individualized pricing in large stores until 2030. Labor, privacy and consumer advocates supported the bill; retail trade groups and ESL vendors warned the definitions are too broad and could restrict loyalty programs and digital coupons.
Senator Saldanha introduced SB 6312, saying the proposal aims to prevent retailers or platforms from using personal or inferred data to charge different customers different prices for the same item. The bill requires clear posted prices in retail locations, bars search-based pricing and surveillance-based price discrimination, and places a moratorium on electronic shelf label systems in…
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