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Universities and Students Urge Lawmakers to Update Personality Rights for Deepfakes
Summary
Two companion bills (SB 5,886 and SB 6,041) would expand personality-rights protections to forged digital likenesses and increase civil penalties for knowing misuse. Student governments and university representatives urged the committee to pass the measures to protect students from AI-generated impersonation and reputational harm.
The committee heard testimony on two related bills—SB 5,886 and SB 6,041—that would expand personality-rights protections to cover forged digital likenesses and modern digital media, including AI-generated images and audio.
Sen. Matt Behnke, prime sponsor of SB 5,886, described advances in AI and digital media that make false visual and audio representations more convincing and said the legislature should clarify property and privacy…
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