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Whitehouse EDC settles on 'Whitehouse roots, Texas vision' as BR&E tagline
Summary
The Whitehouse Economic Development Corporation informally selected 'Whitehouse roots, Texas vision' as the branding tagline for its Business Retention & Expansion program to begin marketing materials work; staff will verify any trademark issues before rollout.
The Whitehouse Economic Development Corporation informally selected 'Whitehouse roots, Texas vision' as the branding tagline for its Business Retention & Expansion (BR&E) program during its Jan. 29, 2026 meeting. Staff presented several options emphasizing Whitehouse first with a Texas-oriented message and recommended two favorites: 'Whitehouse rooted, Texas minded'…
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