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City staff: council will consider raising hotel tax; staff needs direction for November ballot
Carmel-by-the-Sea city staff briefing · January 31, 2026
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Summary
City staff said the City Council will soon decide whether to pursue a transient-occupancy-tax increase from the current 10% city rate (plus a 2% hotel marketing assessment); staff cautioned that ballot-language deadlines are approaching, cited approximately July as the filing target.
Speaker 1 said the City Council has asked staff to bring a conversation about whether to pursue a transient-occupancy-tax (TOT) increase. “Currently, the City's tax is at 10% and then there's a 2% assessment that the hotels put on themselves to pay for marketing,” Speaker 1 said.…
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