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District unveils 'Why Clay' marketing plan and digital enrollment push to boost enrollment
Summary
Clay County communications described a three‑part strategy—digital excellence/brand storytelling, early‑entry capture (VPK/kindergarten) and a streamlined family experience—backed by increased teacher adoption of the Apogee Rooms parent platform.
District communications staff presented a multi‑pronged plan to improve enrollment and family engagement at the Jan. 27 workshop, emphasizing digital assets and targeted outreach.
Sabrina Thomas, chief communications and community engagement officer, introduced a small four‑person team responsible for centralizing digital presence, standardizing school communications and supporting family engagement. The district highlighted Apogee Rooms (classroom…
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