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Allegan approves $41,000 transfer to Positively Allegan after sponsorship shortfalls
Summary
The council approved a $41,000 transfer (proposed $25,000 DDA / $15,000 general fund) to Positively Allegan to cover shortfalls in 2025 downtown events. Staff cited sponsor declines and insurance costs and said council will revisit event funding for 2026.
Council voted Aug. 11 to transfer $41,000 to Positively Allegan to keep downtown events running through 2025 after organizers reported lower-than-expected sponsorship revenue and rising insurance costs.
Staff presentation: City staff and Positively Allegan representatives reviewed the 2025 events calendar and detailed sponsorship income and expenses. Staff said the events program began the calendar year with $19,013.71 in the Positively Allegan account and that BridgeFest produced…
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