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Hops on Monroe and Hoptoberfest drew sponsors and steady downtown traffic, city says
Summary
Organizer Courtney reported $10,600 in sponsorships, 16 local sponsors (6 new), merchandise sales of $1,000 and a net city cost of $5,900 after sponsorships for Hops on Monroe; peak downtown daily counts from 2024 reached about 5,770 on the busiest Thursday.
Coldwater — Council heard a wrap-up of Hops on Monroe and the Hoptoberfest encore event on Nov. 24.
Courtney, who presented the summary, said Hops on Monroe completed its sixth season with the stated objectives of attracting younger visitors to downtown and supporting local businesses. She said the event secured $10,600 in sponsorships this year,…
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