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Hops on Monroe and Hoptoberfest drew sponsors and steady downtown traffic, city says
Summary
Organizer Courtney reported $10,600 in sponsorships, 16 local sponsors (6 new), merchandise sales of $1,000 and a net city cost of $5,900 after sponsorships for Hops on Monroe; peak downtown daily counts from 2024 reached about 5,770 on the busiest Thursday.
Coldwater — Council heard a wrap-up of Hops on Monroe and the Hoptoberfest encore event on Nov. 24.
Courtney, who presented the summary, said Hops on Monroe completed its sixth season with the stated objectives of attracting younger visitors to downtown and supporting local businesses. She said the event secured $10,600 in sponsorships this year, including 16 local sponsors (six new), and collected about $1,000 in sales of T‑shirts and hats, with proceeds going to downtown development. After sponsorships, Courtney reported a cost to the city of $5,900 for the season.
She said Frontier-style visitor data for Thursdays in 2024 showed average downtown dwell times of about 8–10 minutes and a peak full‑day count of 5,770 people on the last Thursday in July. For Hoptoberfest — an event celebrating the city’s German heritage with beer, music and food — Courtney said attendance approached 500 and CBPU was the event’s sole sponsor this year at $1,500.
Council thanked organizers and asked about extending the season; Courtney said staffing and intern availability are constraints and that the city would need to consider operational impacts if the event were extended.
Courtney also listed operational improvements this year: restroom access on Monroe Street, visits by the Branch District Library bookmobile, coupon distribution to nearby residents and upgraded event canopies and trash handling provided by local businesses.
