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'Base Camp Kanab' campaign: marketing firm reports improved efficiency, $2M tourism-tax spending
Summary
County's tourism marketing contractor said the Base Camp Kanab campaign increased impressions and efficiency; presenters outlined target markets (Wasatch Front, Phoenix, Las Vegas, LA), channel mix, and recommended continued investment of tourism tax revenue.
KANAB, Utah — Boncom (Voncom) consultants presented findings from the county's tourism marketing campaign at the Oct. 14 commission meeting, describing audience segmentation, media channels and cost metrics for the "Base Camp Kanab" branding.
Brett Meldrum and colleagues said the campaign targets drive markets (Wasatch Front, Phoenix, Las Vegas and Los Angeles) and emphasized packaging Kanab as a base camp…
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