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Emery County introduces new event marketing assistant and discusses videography strategy
Summary
Newly hired event marketing assistant Kevin attended his first board meeting on April 8 and described early work on the Mill Site On Ice event; the board discussed whether to issue RFQ/RFPs or build a pool of local photographers/videographers and debated budget/pricing and procurement thresholds.
At the April 8 meeting, staff introduced Kevin as Emery County’s new event marketing assistant; Kevin told the board he has worked about a month and has helped capture and post images from a recent Mill Site On Ice event.
Kevin said he and colleagues are standardizing branding and templates to make county materials visually consistent and recognizable. Board members and staff then discussed options for securing additional photo and video assets: whether to issue an RFQ/RFP for a photographer and/or videographer, to hire a single vendor, or to build a local pool of short-term contractors and test them on pilot shoots. Cost ranges discussed included small per-event hires under procurement thresholds (staff said purchases under $500 may avoid an RFQ) up to dedicated contracts in the $5,000–$15,000 range depending on scope. Several board members recommended piloting short-day, staged shoots to evaluate local providers before committing to larger contracts.
Staff proposed focusing on short-form video (5–30 seconds) suitable for social media reels rather than long-form commercials, and suggested presenting a recommended shot list and procurement approach at a future meeting. Staff also noted ongoing in-house work on printed one-pagers and table tents and that visitor and restaurant guides were being distributed around the county.
Kevin: "I've been working for about a month now. Me and Amanda and Andy have been working together and it's gone great," (Kevin, Event Marketing Assistant).
Staff will return with a proposed shot list, procurement recommendation, and budget estimates at a future meeting.
