Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Marketing Contracts topic
No spam. Unsubscribe anytime.
Emery County board approves $2,295 lead‑generation subscription after vendor presentation
Summary
The travel board approved a $2,295 annual subscription to a lead‑generation service (Go Travel/Go Utah). Vendor Chris told the board the program delivered 1,436 leads to Emery County in the past 12 months and cited a case study estimating strong hotel‑booking ROI.
The Emery County Travel Board approved a one‑year $2,295 subscription to a lead‑generation and email fulfillment service after a presentation by Chris, a representative of the Go Travel/Go Utah partner.
Chris told the board the program delivers visitor inquiries (names, emails, addresses) to county staff on a weekly schedule and that Emery County received 1,436 leads over the last 12 months. He cited a state case study in which 1,700 leads turned into an estimated $240,000 in hotel bookings.
Board discussion focused on usability and value for the cost. One member asked whether the vendor answers incoming requests; staff described an automated email that points prospects to county resources and noted that if a visitor makes a specific request county staff will follow up. "We get an email… every Monday morning," Chris said, describing the delivery cadence.
After discussion the board moved, seconded and voted to approve the $2,295 subscription.
What was approved: The board approved a 12‑month lead‑generation package (one payment of $2,295) for county marketing and visitor inquiries. Staff said the vendor will deliver weekly lead lists (names, emails, addresses) to the county travel staff for fulfillment and possible integration into local newsletters and campaigns.
Next steps: County staff will continue to coordinate creative updates and list usage with the vendor and to consider how leads integrate with the county’s planned co‑op grant application.
