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Board sets marketing focus: mission, SWOT and community engagement; RFQ issued for creatives
Summary
After authorizing the grant application, the travel board outlined a six‑month set of marketing topics (mission/values, SWOT, community engagement) and issued an RFQ for photographers and videographers. Staff also presented lead‑request data (2022–May 2025) to inform targeting.
The board agreed to add a short, focused 'marketing' item to each agenda so members can work through specific plan elements over the next six months. Amanda proposed initial topics: mission statement and values; a SWOT (strengths, weaknesses, opportunities, threats) analysis; community engagement strategy; and a draft plan layout for county regions (the 'Manti, the Swell, and Green River' breakdown used in the visitor guide).
Separately, the travel office issued a request for qualifications (RFQ) for photographers and videographers to create a pool of creative vendors for multi‑project work over the next several years. Staff asked board members to help identify local creatives and to be part of selection conversations once applications are returned.
Amanda also summarized lead request data compiled from GoUtah (2022–May 2025) showing the top states requesting visitor information; she noted the chart is available to board members in the shared drive for planning and targeting discussions.
Next steps: the board asked staff to produce a month‑by‑month agenda with background materials so members can come prepared for targeted conversations rather than broad brainstorming at each meeting.
