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Emery County Travel Bureau begins multi‑month rewrite of mission and marketing plan
Summary
Board agreed to a deliberate, multi-month process to refine a mission and future marketing plan emphasizing support, creation and expansion of local businesses through tourism and events; members debated wording such as 'destination', 'promote' and 'experience' and tasked staff to collect edits.
The Emery County Travel Bureau launched a multi-month effort to rewrite its mission statement and frame a future marketing plan that will guide grant applications and promotional activity. Members agreed to work iteratively over roughly six months, collecting suggestions on language and priorities and returning refined drafts for approval.
Discussion centered on balancing two objectives: promoting the county to visitors to capture tourism dollars and supporting local businesses and community culture. "Maybe the mission statement is a little bit too pronged… we're celebrating the culture at Emery County," one board member said, urging language that supports residents as well as visitors. Members proposed phrasing that emphasizes "supporting, creating and expanding local businesses through tourism, marketing and energizing events." Several participants recommended avoiding overtly commercial terms such as 'ROI' or 'market' in favor of words like 'experience' or 'promote' that emphasize visitor experience.
The bureau’s staff said they will compile edits and circulate a consolidated draft prior to the next meeting. Board members agreed to gather suggestions between meetings; a small working group (staff plus two or three board members) was suggested to do final word‑smithing when the draft narrows.
Why it matters: A clear mission will help the bureau explain priorities to applicants and grantors, frame requests for cooperative marketing dollars, and provide consistent language for letters of support on projects affecting public lands, events and infrastructure.
Next steps: Staff will consolidate input and circulate a working draft; the board will review and iteratively refine language over the next several meetings, with the goal of a polished statement in about six months.
