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Cache County COSAC to take concrete outreach proposals back to County Council
Summary
After a joint workshop, the Cache County Open Space Advisory Committee said County Council asked for specific, costed proposals to promote the open-space conservation fund. COSAC discussed direct mail, social media, radio and partner newsletters and agreed to finalize council-ready materials.
The Cache County Open Space Advisory Committee agreed Aug. 4 to return to the County Council with concrete proposals to raise awareness of the county’s open-space conservation fund, focusing on direct mail, social media and local media outreach.
At the committee’s Aug. 4 meeting, members said Council asked COSAC to present specific, costed options rather than general ideas. ‘‘Come back to us with some specific proposals, and let’s work through these and make them happen,’’ the chair said, summarizing the council’s direction.
Keegan, serving as the liaison to the council, told the committee that initial council concerns about using public funds for outreach had been explained and alleviated. Keegan recommended occasional joint briefings and noted the council suggested permitting a COSAC member to attend closed sessions where that would be legally permissible to provide background on sensitive land negotiations.
Committee members outlined a multi-pronged outreach package they plan to prepare for Council review. Ideas discussed included a targeted direct-mail campaign using maps and parcel lists (the group identified roughly 180 addresses for an example area and discussed a sample per-address cost of about $0.40), social-media posts and partner newsletters delivered with municipal utility bills. Members also discussed arranging interviews with local outlets and public-radio segments to create shareable articles and audio for social channels.
Members stressed the need to avoid public confusion with third-party mailings. One member reported a private mailing by Friends of Open Space had landed with some Council members, who assumed it came from COSAC; the committee agreed county-branded outreach would limit that confusion.
The committee asked staff to produce council-ready materials, including: maps showing target areas, a bulleted explanation of selection criteria, sample text for a joint statement from the committee chair and the county executive, and a cost estimate for the pilot mailing. Members agreed to hold off on assigning volunteers for social-channel work until those materials exist.
Next steps: COSAC will finalize the joint statement and direct-mail packet for submission to the liaison and County Council; staff was asked to provide the liaison with materials at least a week before any council agenda date.
