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Travel Board approves $2,000 to run event-workshop, aims to tighten grant guidance
Summary
The board approved up to $2,000 to host a hands-on event workshop and to create a workbook for local event organizers; the move responds to a reduced co-op marketing grant and seeks to improve ROI and accountability for event funding.
Emery County's Travel Board approved spending up to $2,000 to host a hands-on "event workshop" and produce a workbook for local coordinators seeking funding. Staff said the workshop will teach low-cost marketing, efficient social-media tactics and grant-qualification steps; the board also discussed making attendance a condition for certain future funding rounds.
Staff explained the county's cooperative marketing grant had been reduced this cycle (the travel office was awarded $46,616 after requesting $90,000), creating pressure to help local event hosts get more value from smaller marketing allocations. Speaker 13 (Amanda) proposed a November workshop with catering and materials and suggested the board fund $500 in boosted ads per qualified event as part of broader guidance.
Board members recommended a workbook as a lasting resource and suggested the workshop become either a required or highly encouraged orientation for applicants seeking larger TRT grants; attendance and a completed workbook could be used to demonstrate event readiness. The motion to spend up to $2,000 for the initial workshop and curriculum passed by roll call.
Next steps: staff will develop the workbook, set a November date, finalize logistics and notify event coordinators and stakeholders by email and social outreach.
