Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Emery County Travel Bureau approves two‑year agreement with Placer AI for visitor analytics
Summary
The Emery County Travel Bureau voted to approve a two‑year Placer AI contract to provide location-based visitation data and trade-area analysis to help target tourism marketing. The board cited event measurement and marketing ROI as primary uses; the contract passed by roll call.
The Emery County Travel Bureau voted Oct. 14, 2025, to approve a two‑year software agreement with location‑analytics firm Placer (Placer AI) to provide visitation, trade‑area and event analysis for Emery County and its communities.
Placer product specialist Chris, who led the presentation, described the platform as a location‑analytics system built from anonymized mobile‑app location data. "We study the locations of millions of cell phones all across The United States," he said, and stressed Placer’s privacy posture: "We take privacy very seriously. We wouldn't be working with over, like, 2,000 communities if their constituents thought that we were, you know, tracking them." In a demonstration,…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat