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Commission approves FAM‑tours contract and hears plans for multi‑market tourism push
Summary
Tourism staff reported on the Outlaw ATV Jamboree and an upcoming visit from a Utah Office of Tourism writer; commissioners approved a familiarization‑tours contract that caps reimbursements at $15,000 (through 05/19/2030) and discussed regional marketing buys covering Wyoming and Colorado.
Daggett County tourism staff told commissioners that the county faces a busy tourism calendar, including the Outlaw ATV Jamboree with multi‑day rides and park lunches donated by a local vendor. Jordan said a Utah Office of Tourism writer will visit the area and tour local routes, and staff are coordinating logistics and publicity.
Jordan outlined two marketing efforts: a roughly $9,475 purchase‑order for regional radio/print placements and a larger APG media buy (about $18,000) that will target the I‑80 corridor and streaming channels across Wyoming and Colorado. Jordan said the APG buy includes Facebook retargeting and targeted placements and that the Sweetwater Now campaign will run across local radio and online outlets.
On contract business, commissioners reviewed a familiarization‑tours (FAM) contract from the Office of Tourism / Governor’s Office of Economic Opportunity. The contract language limits reimbursements (staff cited a $15,000 cap through May 19, 2030). Commissioners moved to approve the contract, with Jordan designated as the county contact for scheduling; Jordan said he would circulate the executed copy to the commission.
The commission discussed coordination with regional partners and the expected benefit of attracting visitors, while noting the program excludes taxes and certain hotel amenities from reimbursements as described in the contract.
