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TikTok panel highlights platform tools that helped entrepreneurs scale and urges government training partnerships
Summary
At a California State Senate select committee hearing hosted at TikTok, company representatives and small-business creators described TikTok Shop, live selling and an affiliate program as low-cost routes to scale; lawmakers requested district-level training and technical assistance to help small vendors use platform tools.
LOS ANGELES — At a second panel of the California State Senate Select Committee on Minority Economic Development, TikTok public‑policy staff and small‑business creators described platform tools that can help minority‑owned firms find customers and scale, and urged lawmakers to partner on training and outreach.
Janine Villacres of TikTok’s U.S. public policy team said the platform reaches roughly 150 million Americans and supports about 7.5 million entrepreneurs. She described TikTok Shop, live selling and an affiliate program that allows everyday users to earn commissions…
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