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Scott County supervisors debate Medic/EMS rebranding; safety and employee input cited as concerns
Summary
Scott County's newly integrated Medic EMS presented two proposed branding concepts and a vendor contract; supervisors raised safety concerns about darker color schemes, asked for more employee input and agreed to pull the item from consent for a Thursday vote.
Scott County's Medic EMS presented two proposed rebranding concepts on Dec. 2, prompting supervisors to weigh public-visibility and cost concerns before a planned vote.
Paul, who led Medic's rebranding presentation, said the vendor Fuel Branding developed two concepts after a discovery process that defined core values and a brand promise: "trusted care when it matters most." He described a darker, higher-contrast concept and a more traditional blue-and-green option and…
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