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Tourism report: Muskegon County records over 3 million visitors in FY25 and modest tax growth

Muskegon County Board of Commissioners
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Summary

County tourism staff reported more than 3 million unique visitors (20.6 million visits) in FY25, a 4.1% increase in accommodations tax receipts and a push to identify and collect from short-term rental properties.

Muskegon County tourism staff presented the FY25 tourism report, saying the county recorded slightly more than 3 million visitors and about 20.6 million total visits for the fiscal year.

The presentation highlighted top destinations (Michigan’s Adventure, Trinity Health Arena, Heritage Landing) and cited a 4.1% increase in accommodations tax collections compared with…

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