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Cathedral City weighs financing options to support Auto Center businesses
Summary
Council members reviewed a strategic framework for supporting the Cathedral City Auto Center — from low-cost beautification to larger financing tools such as assessment districts, CFDs and EIFDs — and asked staff to return specific project options and price estimates at the strategic planning session.
Cathedral City council members spent the study session probing ways the city can protect and grow the Cathedral City Auto Center, a long-standing cluster of dealerships the chamber described as a major local revenue source.
The council examined whether city investments should focus on retaining existing dealers or attracting new ones and how much of the up-front cost should fall to the city versus private industry. Presenter staff described the SWOT analysis as "a guiding document to look at what the returns are on those investments and really look at what the community benefit is that's coming out of those investments," and said detailed benchmarks and cost estimates will be…
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