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Greater Idaho Falls Transit reports record months, outlines expansion and data-driven planning
Summary
GIFT staff reported several record months, a year-end ridership goal of about 101,000 rides and plans to add vehicles and data tools; presenters discussed fares, contractor arrangements, maintenance and possible airport-direct or event shuttle services.
Greater Idaho Falls Transit (GIFT) staff briefed the City Council on microtransit operations, ridership data and possible near-term service changes, saying recent months set new records and the service is exploring measured expansion.
Keith Marcus, the transit coordinator, said microtransit is intended to meet demand where riders need it and described the system as door-to-door on smaller vehicles. "About a 101,000 is my goal for the end of the year," Marcus said when asked for the year-end target. Staff reported multiple record months (JulythroughOctober), single-month peaks near 10,000 passenger rides, and a lifetime…
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