Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Argyle hires Brandera, leans on business association to broaden outreach
Summary
Town officials reviewed a new marketing program led by Brandera and the Argyle Business Association, citing social-media growth, a quarterly newsletter and six planned town-hall meetings to boost resident engagement and support business recruitment.
Argyle leaders presented a coordinated marketing and outreach effort on Jan. 20 designed to increase resident engagement and support local businesses. Brandera, the town’s contracted marketing firm, reported early digital metrics, a new quarterly newsletter and event-activation work; the Argyle Business Association described membership growth and local hiring efforts.
Brandera account lead Beth Owens said the firm has designed a social strategy and branded templates to create consistent communication and to “establish familiarity and cohesion,” and…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
