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Council approves reduced blade sign for small clinic at Singing Hills after applicant narrows request
Summary
Council approved a reduced, white‑only raised‑panel blade sign on the north elevation for a small dental tenant at Singing Hills shopping center after the applicant reduced size and removed colored illumination; staff will issue the sign permit subject to the conditions set by council.
Bulverde — The City Council approved a reduced raised‑panel blade sign for a small dental tenant in the Singing Hills commercial center, allowing a single panel on the north elevation with dark‑sky‑friendly, white nighttime illumination only.
The tenant and her representative said a misunderstanding in earlier permitting conversations led them to build a blade capable of tenant identification; they reduced the requested sign size substantially from what had previously been displayed in the center and removed colored nighttime illumination to address council concerns about precedent and visual clutter.
The council discussed the trade‑offs between supporting a small, locally owned business and avoiding the sign standards that have led to oversized or illuminated panels in the center. Supporters — including a chamber representative — urged the council to favor small local businesses, arguing duplicative variance applications in the future would be more expensive for a small operator.
Council approved a motion to permit a single reduced panel on the north face; staff will process a sign permit consistent with the conditions the council set for lighting and size.
