Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Signage topic
No spam. Unsubscribe anytime.
Bulverde planning body allows Bullitt Flooring truck signs but denies park-facing sign
Summary
The Bulverde planning body approved a variance allowing movable truck and roadside signage for Bullitt Flooring’s secondary site at 29905 Bulverde Lane while declining to permit a fence-facing sign adjacent to a public park, citing precedent and park visitor experience concerns.
The Planning and Zoning Commission in Bulverde considered a variance request from Bullitt Flooring LLC to place three off-site signs at 29905 Bulverde Lane and voted to allow truck/roadside signage but not a park-facing fence sign. The applicant had removed the truck and fence signs after receiving a city notice before the meeting.
Staff introduced the request on behalf of Alex and Michelle Leitano, saying the applicant sought three 8-by-4-foot off-site signs in the city’s extraterritorial jurisdiction (ETJ) to advertise the business’s primary sales location on Highway 281. Staff noted the city and state authorize regulation of off-premise signs in the ETJ and that the current request therefore requires a variance from section 3.08 0.103 l of the city of Bulverde ordinances.
An applicant said the property at 29905 Bulverde Lane is used mainly for administrative operations and material storage and that the signs were put up before the owners were aware of the ordinance. "Once we got the letter, we moved everything," the applicant said, confirming the truck and fence signs had been removed.
Commissioners questioned whether the truck posed traffic or sight-line hazards and discussed the listing’s unusual constraints: the site is near a trail and a park and sits partly in a flood zone. The applicant said the vehicle sign was chosen because it can be moved in floods, and a commissioner responded, "We don't allow you to use trucks as signage anywhere in the city either," noting the ordinance’s general prohibition on vehicle signage.
Deliberations centered on balancing enforcement of the city’s off-premise sign rules with the applicant’s stated operational needs. One commissioner objected to a park-facing advertisement, saying park visitors should not be confronted with advertising while using the park. The body agreed on a narrower approval: allow the truck/roadside signage tied to the business’s operations but not the fence-facing park sign.
A board member moved to grant the variance for the truck and roadside signs and explicitly exclude approval of the fence/park sign; the motion was seconded and the commission voted to approve the motion. The chair closed the item and the meeting adjourned shortly afterward.
The agenda also included approval of Planning and Zoning Commission minutes from 12/02/2025 earlier in the meeting; that motion was approved before the variance discussion. The commission opened the public-comment portion of the meeting, heard no speakers, and adjourned at about 6:18 p.m.
