Boone council hears pitch to renew inside-front-cover placement in regional livability magazine

A representative from Lability Media presented an opportunity for the City of Boone to renew inside-front-cover placement in the Ames regional livability publication and described companion online exposure and distribution to site selectors and relocation consultants.

The presenter noted the offer would include a digital link from the regional website and emphasized connecting the city’s Daisy brand announcement, housing developments, school system and local amenities to prospective investors and new residents. During discussion council members asked about who prepares the ad content, online linking and whether the placement could be scaled to a half page to reduce cost.

The presenter said the discounted inside-front-cover package would cost about "$6,170" as stated in the meeting transcript and that the package could include online linking; staff member Elmquist (referenced in the discussion) was asked to receive the vendor’s order for review and approval. No formal motion to purchase was recorded; the council provided direction to staff to proceed with the order process.

Council members and staff noted the ad could highlight new housing projects (Prairie Place, Cates Landing, Oak Park, Hunsaker property), the school system and health-care assets to attract residents and businesses. The presenter described the publication as an annual product with both print and digital distribution and said the sponsoring organization is the 'AIMS Regional Economic Alliance' (as named in the transcript).

What happens next: Staff will receive the vendor’s order and bring it forward for administrative approval per normal procurement and budget rules.