Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
District brings in media trainers to build consistent messaging and crisis response
Summary
Phoenix Union hosted external media trainers for a session on messaging, interview technique and crisis communication; trainers recommended working through the district communications team, sticking to simple core messages and practicing on camera.
Phoenix Union board members and staff received media‑training guidance aimed at helping elected officials and administrators speak with one voice, handle hostile or breaking‑news interviews and reduce the risk of misstatements.
David (public relations trainer) and Rebecca Sanders (former reporter) led the session. They emphasized three practical rules: be honest, be prepared and use plain language. David told…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
