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Wheat Ridge council agrees to advance rules allowing up to four digital billboards with strict spacing and light controls
Summary
After an extended presentation and industry comment, Wheat Ridge City Council voted by consensus Feb. 2 to have staff draft regulations permitting up to four single‑faced conversions of existing interstate‑facing billboards to digital, with a 2,500‑foot minimum spacing (including adjacent jurisdictions), a 10‑second minimum message hold, and residential light‑adjustment standards.
Wheat Ridge City Council on Feb. 2 directed staff to draft regulations that would allow up to four existing static billboards along the I‑70/I‑76 corridors to be converted to digital signs under tight operational limits and spacing requirements.
Planning manager Jana Easley reviewed the city's billboard history and technical options before the council, noting that the code has long prohibited digital billboards and that prior rounds reduced the inventory from 16 to 15 static signs. Easley said new light‑mitigating technology and operational standards could reduce off‑site glare while preserving viewability for the intended highway audience: "When I started in planning 20 plus years ago, digital billboards had no illumination controls. The technology has actually come quite…
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