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Placer AI data and a giant rubber duck: Clearwater touts event-driven downtown activation
Summary
City staff reported DDB-funded events increased visitation and web/social reach; Parks and Recreation presented anonymized Placer AI attendance metrics, and Arts & Cultural Affairs summarized revenues and sponsorships tied to the "world's largest rubber duck."
City staff on Feb. 2 presented a consolidated review of Downtown Development Board–funded events from April through December 2025 and described how the city is using Placer AI data to assess visitor activity and the economic effects of special events.
Vicky Shire, Arts and Cultural Affairs manager, reviewed individual events and reported self-reported and Placer AI figures side-by-side: for example, the ukulele festival self-reported about 3,000 attendees while Placer AI showed roughly 1,100; the Clearwater Jazz Holiday…
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