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MOA reports attendance and economic impacts after Frank Lloyd Wright exhibit; previews 2026 season

Common Council of the City of West Bend · February 3, 2026

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Summary

MOA board president Claire Rolfs and executive director Lori Winters told the council the Frank Lloyd Wright exhibit drew new visitors and memberships, the organization reached 345,000 annual attendees across venues, reported a cost per visitor of $7.78, and estimated a $3.1 million economic impact for the community.

Representatives from the MOA (Museum/organization) presented a year‑in‑review to the Common Council, highlighting the success of a recent Frank Lloyd Wright exhibition and previewing upcoming exhibits and events for 2026.

Claire Rolfs, the MOA board president, said the Wright…

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