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Glendale council approves ASOZ amendments for animated signs; critics say process sidestepped historic review
Summary
Council adopted code changes to expand an Advertising Signage Overlay Zone and allow two animated wall signs tied to a development agreement; opponents said the Historic Preservation Commission was bypassed and a consultant report was initially uploaded with missing pages. Council directed staff to negotiate stronger revenue and PSA terms.
The Glendale City Council on Feb. 3 adopted zoning amendments to expand an Advertising Signage Overlay Zone (ASOZ) and permit two animated wall signs on properties in the Americana/Galleria area, after an often‑heated public hearing that focused on historic preservation, process transparency and the city’s budget need for revenue.
Staff described the amendments (Case PZC‑14‑2025) as an expansion of the ASOZ to incorporate 230–238 S. Brand Boulevard and said a companion statutory development agreement would memorialize public benefits. Several residents and preservation experts urged postponing action, arguing the staff and applicant‑hired consultant's report was incomplete and that the Historic Preservation Commission (HPC) was not given a full advisory review.
"This ordinance is tailor‑made for a billionaire developer of the Americana," speaker Beth Brooks said, urging the…
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