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Pleasanton council backs drafting a phased hotel tax measure to boost general fund revenue
Summary
Council unanimously authorized staff to develop draft ballot language for a phased transient occupancy tax increase (from 8% to 10% on 7/1/2027 and to 12% on 7/1/2028), projected to generate about $2.8 million annually at full implementation; staff will return with final language by June 2026.
The Pleasanton City Council voted unanimously on Feb. 3 to direct staff to develop draft ballot language for a phased increase in the city’s transient occupancy tax (TOT), commonly known as a hotel tax.
Staff told the council that Pleasanton’s current TOT rate is 8% and has not changed since 1983. Outreach to local hotel operators showed no active opposition and indicated the market could support a 12% rate; operators preferred phased implementation. Based on…
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