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Committee advances substitute to tighten rules on deceptive commercial emails
Summary
The Consumer Protection and Business Committee voted 12-3 to report out substitute House Bill 2,274 (H-3163.1), which revises the Washington Commercial Electronic Mail Act to reinstate a per-se Consumer Protection Act violation for misleading commercial-email subject lines and narrows the subject-line standard; sponsors said the move balances consumer protection with clear rules for retailers.
The Consumer Protection and Business Committee on Feb. 3 reported out substitute House Bill 2,274 by a 12-3 roll-call vote, advancing changes to the Washington Commercial Electronic Mail Act aimed at curbing misleading subject lines in commercial email.
Committee leaders said the substitute (H-3163.1) narrows the bill's standard to make subject lines unlawful when they contain "false or misleading information concerning the commercial nature of the commercial email," while reinstating a per-se violation under the state Consumer Protection Act. Vice Chair Hackney moved the report-out with a due-pass…
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