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Public information officer reports large organic social‑media growth and new media partnerships
Summary
Public Information Officer Rebecca Bader reported a 766‑follower increase across city social accounts in six months and new relationships with media (COTA territory) that secure guaranteed airtime for city events; she urged the public to follow and share city posts.
Rebecca Bader, the city’s Public Information Officer, updated the council on recent communications efforts and social‑media growth. Bader highlighted a new media relationship with a regional outlet (COTA territory) that the city said will provide guaranteed airtime for future events, and she credited staff for a six‑month organic increase of 766 followers on the city's Facebook account and expanded engagement across platforms.
Bader said those followers represent roughly 43% of the city's estimated population on Facebook during the measured period (April 8 through the end of last month) and described improvements in link clicks, content interactions and website visits. She acknowledged the varied tone of social comments but encouraged sharing and engagement to increase reach.
Council members thanked staff for the work. The update was informational; no formal action was recorded.
