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District unveils refreshed branding, new tagline and Lincoln Irving expansion materials
Summary
Staff presented a district branding update — new tagline 'Maroon Show Up', website refresh, career-pathway materials and early graphics for a Lincoln Irving expansion — and announced a March 25 groundbreaking at the Lincoln Irving site. Trustees were invited to provide final feedback for the launch.
District communications staff told the board that marketing and branding work is underway to strengthen family engagement and regional outreach. Staff said the district debuted a new tagline, 'Maroon Show Up', refreshed the district website (with new layout and expandable sections), and is preparing a district 'fast facts' one-pager for realtors and prospective families.
Presenters described ongoing projects tied to the Lincoln Irving expansion: sample logo/branding mock-ups (an owl motif for Anoveros Elementary), a graphic roadmap for a new school and draft invitations for a groundbreaking ceremony scheduled for March 25 at 2:15 p.m. at the Lincoln Irving campus. Staff credited director of communications Candace Suntres and external graphic partners for the work and requested board feedback before final rollout.
A board member recommended creating Facebook event posts for district events so families can add them to calendars; staff agreed to coordinate with school social media managers. Trustees expressed pride in the district’s outreach and offered volunteer support for marketing or video production.
Staff said the new community newsletter and updated materials will roll out in the summer edition and that the communications team will continue to mirror individual school pages to the refreshed district site.
