Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Verdin Marketing reports high open rates and wide reach for Oroville branding; proposes expanded paid media and media kits for 2026
Summary
Verdin Marketing told the council its 2025 work produced strong early metrics (8 newsletters, >2,200 clicks, 41% open rate; video completion and social reach reported), and recommended expanding paid media, collecting more assets and producing a media kit to support tourism and business attraction in 2026.
A private marketing firm gave the Oroville City Council a year-end report on its work to boost community pride, visitor attraction and economic development. Verdin Marketing representatives Ali Rolfs (account manager) and Riley Graham (director of creative and growth) described work done in 2025 and plans for 2026.
Verdin said it produced eight e-newsletters (later monthly), launched video assets and social campaigns, developed a billboard and new web landing pages, and created visitor…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
