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Regional recycling campaign reports millions of impressions; county staff seek deeper briefing
DuPage County Environmental Committee · February 3, 2026
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Summary
DuPage County staff reported a regional marketing campaign run with the Metropolitan Mayors Caucus that delivered tens of millions of impressions, donated billboard space valued at about $150,000, and website traffic of roughly 23,000 clicks during the first flight.
Joy presented results from a regional recycling and contamination-reduction marketing campaign conducted with the Metropolitan Mayors Caucus and partner agencies across Chicagoland. The campaign’s first flight ran Oct. 20–Dec. 31 and combined billboards,…
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