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Regional recycling campaign reports millions of impressions; county staff seek deeper briefing
Summary
DuPage County staff reported a regional marketing campaign run with the Metropolitan Mayors Caucus that delivered tens of millions of impressions, donated billboard space valued at about $150,000, and website traffic of roughly 23,000 clicks during the first flight.
Joy presented results from a regional recycling and contamination-reduction marketing campaign conducted with the Metropolitan Mayors Caucus and partner agencies across Chicagoland. The campaign’s first flight ran Oct. 20–Dec. 31 and combined billboards, transit placements, streaming video and social-media ads.
Joy reported large reach metrics, noting reported campaign impressions in the range of tens of millions and approximately 23,000 website clicks from the first flight. She said Clear Channel donated roughly $150,000 worth of billboard space and that transit and municipal partners provided additional display placements at minimal cost beyond printing.
Joy highlighted partner amplification as a key factor in reach and encouraged committee members to view streaming spots and social content produced for the campaign. She offered to return with a deeper briefing at a future meeting if committee members wanted more detail.
The committee received the report with no formal action and moved on to other agenda items.
