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Rutherford County board OKs up to $40,000 for opioid outreach advertising
Summary
The Rutherford County R.O.B. authorized a not-to-exceed $40,000 advertising budget to renew four existing contracts and expand outreach (including MTSU-targeted efforts) for opioid-abatement communications.
Rutherford County’s opioid-abatement board on its October agenda approved up to $40,000 as a not-to-exceed advertising allocation to maintain and expand an outreach campaign that includes billboards, restroom ads, a lighted poster at The Avenue and a Stones River Mall display.
James, the county public information officer, told the board the county currently holds four advertising contracts that will need renewal and that prices have risen for some placements. “So I would suggest doing about 40,000 as a not to exceed number,” he said during the meeting, citing potential production costs and a desire to avoid returning monthly for small increases.
Board members asked about placement and value, particularly the 4-by-6 lighted poster at The Avenue that previously cost about $12,000 a year; James offered to seek a shorter trial term if members preferred. Staff also noted restroom advertising runs 20 placements and that, as a nonprofit, the county receives a complimentary set of ads from the vendor.
Commissioner Peay moved the allocation and the board approved the motion by roll call. The board directed staff to pursue MTSU-targeted options to reach people ages roughly 18–25 and to report back with exact contracts and monthly spending figures.
Next steps: staff will finalize renewals, pursue any short-term trials proposed by vendors, and provide a monthly accounting of actual advertising expenditures.
