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Council approves $120,000 CTV grant for Wild West Brewfest after questions on tracking hotel 'heads and beds'
Summary
Council approved a $120,000 hotel-occupancy tax grant to support the Wild West Brewfest but asked organizers for clearer post-event metrics on hotel room nights, sponsorship versus ticketed attendance, and receipts; staff and Rotary leaders proposed using Placer AI and on-site QR surveys to improve tracking.
Katy City Council voted Dec. 8 to approve a Convention and Tourism Bureau hotel-occupancy-tax grant of $120,000 to promote the Wild West Brewfest (March 2026 at Typhoon Texas) but pressed event organizers for clearer tracking of the event's impact on local hotel stays.
The CTV grant, approved by the CTV board on Nov. 19, 2025, was removed from the consent agenda for council discussion. Council members asked how the grant funds would be disbursed and what controls exist to verify the claimed "heads and beds" impact on city hotels. Staff and Rotary representatives said the grant is administered as a reimbursement: receipts must be submitted before funds are paid.
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