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RDA to expand district activation pilot after downtown success

Reno Redevelopment Agency Advisory Board · February 3, 2026
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Summary

Staff proposed expanding a downtown activation pilot to Brewery, Riverwalk and Midtown districts, funded initially with ARPA then RDA budget lines; the program offers mentorship, reduced barriers for promoters, and metrics tracking using tools such as Placer.ai.

Reno redevelopment staff recommended rolling out a district activation pilot to multiple RDA districts after a successful downtown pilot, with the intention of sustaining recurring, low‑cost activations that support small businesses and neighborhood identity.

Rachel McIntyre, RDA placemaking manager, said the 2024 downtown activation pilot produced 12 promoters who obtained city business licenses and created recurring events that continue to…

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