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Advisory board backs REAP trade name, green branding to forward to RDA
Summary
The Reno Redevelopment Agency Advisory Board recommended the agency adopt the trade name "Reno Redevelopment and Urban Placemaking Agency" and approved a green color palette and non‑boxed icon option to forward to the RDA board for final action.
The Reno Redevelopment Agency Advisory Board on Feb. 2 recommended that the agency adopt the trade name "Reno Redevelopment and Urban Placemaking Agency" and endorsed a green color palette and the preferred icon style for the agency’s public identity.
JP Wirtz, the RDA marketing manager, told the board the rebrand aims to clarify the agency’s mission — redevelopment plus placemaking — while keeping the legal name "Reno…
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