Advisory board backs REAP trade name, green branding to forward to RDA

The Reno Redevelopment Agency Advisory Board on Feb. 2 recommended that the agency adopt the trade name "Reno Redevelopment and Urban Placemaking Agency" and endorsed a green color palette and the preferred icon style for the agency’s public identity.

JP Wirtz, the RDA marketing manager, told the board the rebrand aims to clarify the agency’s mission — redevelopment plus placemaking — while keeping the legal name "Reno Redevelopment Agency." Wirtz said the selected green palette signals renewal and local ties to the Truckee Meadows and that the recommended icon (option A) aligns with the agency’s desired aesthetic.

Board member Tara Harris moved to advance the recommended palette and icon to the RDA board for final action; the motion received a recorded second on the floor and passed by voice vote. Assistant city manager/attorney confirmed the motion included the DBA name and associated brand assets to avoid ambiguity for the minutes.

Wirtz and board members emphasized that the rebrand does not change statutory authority, programs or policies; it is a communications and identity update intended to improve public recognition and stakeholder engagement. The advisory board’s recommendation will be delivered to the RDA board for its decision.

The advisory board’s action followed a prior selection of a logo; the current vote focused on color palettes and iconography. No legal or programmatic changes were proposed at the meeting; Wirtz said the legal name will remain unchanged and the DBA would be used for outreach and public materials.

Next step: the advisory board’s recommendation is forwarded to the Redevelopment Agency board for final consideration and potential adoption.