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Monona tourism commission hears Discover Monona budget request, delays funding decision for next week
Summary
Discover Monona asked for reduced but still substantial support for staffing, media and long-term projects; commissioners flagged concerns about limited room-tax funds (estimate ~$406,000) and will reconvene next week to set criteria and award allocations.
The Monona Tourism Commission on a virtual meeting reviewed 2026 room-tax revenue estimates and heard detailed funding requests from Discover Monona and several event organizers, but deferred any final allocations until a follow-up session next week.
Staff summarized the 2025 finances and said the commission's 2026 allocation from room tax is currently estimated at about $406,000; staff added the exact figure will be provided by the state "in the next week or two." Commission staff said last year's carryover and expenditures were included in the packet for review.
Christine, representing Discover Monona as the city's tourism entity, presented a year-end report and a request that reduced some line items from last year. "Last year, we asked for $95,000 for staff and administration. This year, we're only asking for $86,000," Christine said. She also said Discover Monona requested $20,000 for the…
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